Modernizing the visual identity of an iconic music festival
The New Orleans Jazz and Heritage Festival is a timeless celebration of the rich culture and music that define the city, drawing hundreds of thousands each year to honor its art, heritage, and diverse musical styles. This fictional rebranding project aims to modernize the festival’s image and appeal to a new generation while preserving its traditional roots.
Brand Designer
⁂ Logo & Identity System
↗ Art Direction
✒ Graphic Design
★ Collateral and Social Media
❑ Website Design
2023
01 - Logo
The new logomark features a stylized, geometric typeface inspired by the aesthetic of classic 50s and 60s jazz album posters. The intentionally misaligned and disproportional structure represents the dynamic spirit of the festival.
02 - Colors & Identity
I chose a color palette inspired by the colorful houses of New Orleans. The design reflects the rhythm of jazz through bold typography, interlocking shapes, and illustrations of instruments, Louisiana icons, and local cuisine—honoring the festival’s roots with four silhouettes from the original logo.
03 - Sketches & Inspiration
A look into the early design process—from initial sketches to visual inspiration.
