Building a cohesive visual system for a growing healthcare startup
Homeward is reimagining how care is delivered in rural America. As the company’s first in-house graphic designer, I led a full brand refresh that brought cohesion across every touchpoint—developing detailed brand guidelines, flexible templates, a redesigned website, and unified marketing and digital materials.
Graphic Designer
↗ Art Direction
⁂ Branding
✎ Digital & Print Design
★ Iconography
❑ Website Design & Development
2025
Brand Guidelines
Marketing Assets
I led the development of our email and direct mail suite, creating a cohesive visual language across drip series, visit reminders, and new campaigns, along with flexible templates that can adapt to diverse messaging needs.
homewardhealth.com
The website refresh began as a straightforward update to align with our new brand system, but quickly grew into a full redesign and rebuild. After recommending a move to Webflow, I led the design and development – crafting flexible templates, reusable components, and layouts that would scale with the brand as it evolved.
Iconography
